Website Analytics & Management

To establish its presence in a competitive environment, tracking the site’s performance is an important step.

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A search engine advertisement that generates revenues is a challenging feat. Launching a successful campaign takes an observant eye and a sharpness of mind. Our structured approach to managing your PPC campaigns will cater to your needs. We intend to keep you fully informed and engaged throughout the process.

Step 1: The Starting Point. Your business goals, target audience, and existing marketing effort will be the discussion topics between you and our team. A meeting will be scheduled to compare your competitors’ PPC performance to your own. We’ll need detailed data on your profit margins per sale/client to optimize the campaign for conversions and recommend a budget.

Step 2: Strategy Development. Now that we have all the necessary information about your website, we will draft a proposal explaining how and when everything must be done. We will then create a customized PPC strategy tailored to your website. Keyword research, setting up campaign goals, and key performance indicators (KPIs) will be identified.

Step 3: Campaign in Place. PPC accounts (e.g., Google Analytics) will be created. Ad copy will be made, including design visuals with configured targeting settings. Tracking tools will be integrated to monitor campaign performance.

Step 4: Lookout and Optimization. Here, we monitor the campaign’s performance. Is it effective? Are the goals being met? Our hired experts will regularly check campaign metrics, adjust the bids, refine the ad copy, and optimize targeting based on performance data.

Step 5: Reporting and review. You will receive a comprehensive performance report mentioning your website’s ROI, click-through rates, and other KPIs. The campaign will be evaluated, followed by a discussion for future improvements. A meeting will propose adjustments or new strategies as needed.

FAQs

Pay-per-click (PPC) advertising is a model wherein you (the advertiser) pay a fee each time an end-user clicks your ad. These ads target specific keywords and demographics and are displayed on search engines like Google or other platforms. The primary purpose is to bring traffic to a website or its landing page.

Google Ads is our go-to platform. However, we currently do not work with Bing ads or their management.

Our SEO specialists conduct extensive research to identify terms your target audience is searching for. We then analyze the search volumes, competition, and relevance to ensure we choose keywords that will drive the most traffic to your site.

Various key performance indicators can measure a campaign's success. These include click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spends (ROAS). Our detailed reports will give you enough insight to track your website’s progress.

Regular updates and monthly reports are two ways to see the results of the PPC campaigns we run for you.

We will update you through email; the monthly reports are attached.

Yes, we may make changes during the campaign. These changes would have to be based on performance data and business needs. Additionally, you can make adjustments according to your preferences, such as optimizing your budget, having limited keyword targeting, and having limited geographical area coverage.